Call us on +44 (0)20 7193 8011

perfect layout Skip Navigation

15 February 2012

Using lorem ipsum

lorem ipsum

Lorem ipsum - gibberish? Most certainly not. It's an extract from a treaty on ethics, and was an extremely popular read in Renaissance Times.

It actually comes from sections 1.10.32 and 1.10.33 of Cicero's "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil), written in 45 BC.

OK, so it's had a few letters put in and taken out here and there so it's not completely proper GCSE Latin any more, but it still serves its purpose.

And what purpose would that be? Well, in the 1500s, it became the fledgling printing industry's standard dummy text, and has been just that ever since. It was perfect for typesetters to create and show the visual elements of any document they were working on, like layout, typography and font.

It worked for the advertising and publishing industries, and worked very well. But now we've moved on to web design, not only do we have to look very carefully at designing pages to make perfect sense - whether the user's in front of a mega-screen Mac or squinting at their iPhone on the last train of the night to Haywards Heath...

...but we also have to design those pages with content firmly at the front of our minds.

That's because content won't work properly without design...and you can't design a website properly without having a very good idea of what the content is about, and what you want the user to do during their visit.

In real life, though, things aren't quite that simple. Everyone has schedules, and they're usually too tight. So whatever the flaws in using it, Lorem ipsum does give writers and designers the chance to get on with creating any given website not necessarily together, but definitely at the same time.

The downside to that, of course, is that once a design incorporating Lorem ipsum is approved, it's then down to the copywriter to write the text to fit - and that can mean padding phrases, using unsuitable vocabulary and all the other tricks of the writing trade to create a piece of copy that doesn't leave white space on the page.

The opposite can also be true, because what can be left unsaid for the sake of fitting text onto the page can make the difference between a website that works both from the client's point of view and that of the user...and one that doesn't.

Posted under

23 January 2012

A Free and Open Internet...but for how long?

Just how long will the Internet remain free and open? Not for much longer, it seems, if American and European politicians get their way. But they'll have a fight on their hands.

This, for example, was a Tweet from Jimmy Wales, founder of Wikipedia: "Student warning! Do your homework early. Wikipedia protesting bad law on Wednesday!"

And it wasn't just Wikipedia protesting that bad law on January 18th this year: other big web names showing their disapproval included Google, WordPress, Boing Boing, Tucows, Wired and Reddit, while an estimated 7,000 other, smaller websites joined the day of protest and blacked out either fully or partially in support. These included FAIL Blog, icanhazcheezburger.com and The Daily What.

And the bad law in question? Actually, there are two to consider: SOPA (Stop Online Piracy Act), introduced in the US House of Representatives and its sister act PIPA (Protect Intellectual Property Act), in the US Senate.

In theory, simply put they're to do with preventing web piracy in the form of copyright infringement. Not just in the US, but anywhere in the world.

In practice, though, it would appear the American government is slamming the stable door tight shut long after the proverbial horse has bolted - a British court very recently agreed to the extradition of UK student Richard O'Dwyer, whose TVShack website contained links to illegal copies of movies and TV shows. He now faces a potential prison sentence of ten years on the other side of the Atlantic. But he, at least, will have the opportunity to defend himself in a court of law.

PIPA and SOPA, though, go somewhat further than just looking out for copyright matters, because according to free speech organisations, they're paving the way for American authorities to shut down websites both in and outside the USA that have merely been accused of online piracy.

Guilty, in fact, until proven innocent - by which time any proof of innocence will be far too late: the damage will have been done, and it will take years for any website shut down in this way to recover. If at all. And it won't just be the websites that have been damaged - the whole technical architecture of the Internet itself could suffer.

It's not like sponsors of those Acts haven't been warned about either of those possibilities or even that if there's a hidden agenda to SOPA and PIPA, it's not as hidden as they'd have liked it to be.

An open letter from the founders of Yahoo!, Wikipedia, and other major Internet players like Twitter and Google warned that SOPA and PIPA would give the American government censorship powers "similar to those used by China, Malaysia and Iran".

Whether the US government would go as far as taking up the official Chinese state line of prohibiting (quote) "the spread of information that contains content subverting state power, undermining national unity [or] infringing upon national honour and interests" remains to be seen, but with SOPA and PIPA in the pipeline, many people think things could be heading that way.

However, there's always a way round everything: a single blog post in China can very quickly go viral, whether via Blogspot and Twitter for those with the right circumvention software, or even on state-approved Chinese Twitter clones. Once online, copies of that original post can stay up long enough for whatever damage censors might think it could cause - if any - to be done.

But it's not just government censors on either side of what's now known as The Great Firewall who'll have the power to shut down websites on a whim: Internet marketers all over the world fear that if SOPA and PIPA do make it onto the statute books any hint of a free online market will go right out the window.

That's because other Internet marketers with more clout, influence, friends in high places and, of course, money will be able, with a nod and a wink, to shut smaller businesses' websites down in the blink of an eye. Free market? What free market?

If SOPA and PIPA go through, we could be looking at the tip of the iceberg in terms of America's attempts to interfere with the Internet: at least these two bills have been debated and discussed with a certain amount of transparency.

But what's lurking under the surface is another matter: on this side of the Atlantic, there's ACTA, the Anti-Counterfeiting Trade Agreement, which threatens civil liberties and privacy rights with "deep packet" inspection of our Internet communications, according to a leaked document. Unfortunately, we know very little else about the agreement, because it's been negotiated in secret.

Hardly open, then.

And, on the other side of the Atlantic, we have the Trans-Pacific Partnership Agreement, between America and eight other Pacific countries. This, according to analysis of a leaked document that gives the public the first - and only - clue of what the Agreement is really about, includes provisions that would require alterations to US law in terms of trademarks, copyright terms and civil law liability, to name but a few.

Again, this comes under the banner heading of protecting us from web piracy. But we don't know precisely how we're to be protected.

Hardly free, then.

As America gradually starts to follow the lead of China, Malaysia and Iran, not just internally but also internationally, the freedom and openness of the entire world wide web as it used to be is going to vanish, in exactly the same way that independent presses were absorbed or even put out of business by giant publishing corporations.

And perhaps, if we're ever able to look at the legislation closely enough, we might even discover that the freedom and openness of today's Internet is being destroyed for exactly the same reasons.

Posted under

13 December 2011

Responsive Web Design: The way forward

We all have our own pet hates in life. One person in our team really dislikes having to queue, especially when he makes the effort to actively avoid them but sometimes finds that his efforts are in vain. Another one of us cannot stand people who do not take their rucksacks off when standing on the underground. Admittedly, we all find the former a bit annoying, but all of us agree on one pet hate in particular that really gets our goat: unresponsive websites.


You are probably now wondering what we mean by this. Well, an unresponsive website is a website that has been built without the designer considering how it will look and function on a mobile device such as an iPad or an iPhone. It will also have been built without considering the needs of the end-user. In our opinion, a website or application that isn’t user-friendly is very frustrating to use. Put it this way, if you have ever tried to visit a website using your mobile phone and there have been images missing, navigation all over the place and you are generally left feeling quite lost, then you will understand what we mean by this. It is very irritating indeed. Luckily, there is now such as a thing as ‘Responsive Design’, which is a relatively new concept in the world of web but has created quite a buzz over the last year or so.


A gentleman called Ethan Marcotte introduced the concept in his article Responsive Web Design but you won’t need to read this to understand more. For there is a very simple way to test whether a website design is responsive or not. For example, if you open a website on your desktop browser and try to make it thinner and wider, you will note that the layout will either respond to your request and adjust itself in order to fit the new width of the browser or it will just get smaller and smaller and the content and website will eventually vanish into the small box you have created. If this is the case, then the website is not responsive. For a website to be truly responsive, the user should be able to make the browser as thin as they like without losing any content. One would also be able to see the mobile version with ease, as the design would have been adapted for this very purpose.


In our opinion, the more user-friendly a website or application is the better it is to use. As a website owner, you wouldn’t want your users to feel frustrated or annoyed as a result of finding everything unpleasant to use. Users are unlikely to return on this basis and will seek another website that is more user-friendly (which is likely to be a competitors’).


We all hope that the web will become more responsive as time goes by. It is best practice to create beautiful designs with the user in mind as that way you are doing everything within your power to ensure that your users will keep coming back and remain happy.

Posted under

6 October 2011

Remembering a modern icon

steve jobs

It has been a very odd week this week for many reasons. Firstly, the weather has reverted back to its normal grey dingy Autumnal blustery wetness after the brief Indian summer and secondly, the long anticipated launch of the iPhone 5 became the launch of the iPhone 4S.

The iPhone 4S launch was originally going to be the subject of this blog as the smart phone market has become increasingly more competitive. However the sad news of the passing of Steve Jobs has altered this and our choice of subject.

The iPhone 4S and smart phone market blog can wait, as without Steve Jobs, we doubt very much the smart phone would be at the level of smartness it now has.

Steve Jobs was probably the 20/21st century's answer to Edison or Marconi. He was a great visionary and one of the most influential people in the way we all live. How he managed to take simple ideas like bolting an MP3 player to a hard drive and create a piece of art that was also a fully functioning device was truly a skill.

Many will remember him fondly - the world without Apple would be a different place. How many of us have owned an Apple product? How many of these products have failed to deliver what they promised? Very few one can imagine.

Quite simply Apple are a benchmark for innovation, style and quality. It was the influence and savvy of Steve jobs that has made this somewhat lofty goal a reality. This is because when he created the iMac, Apple started its transformation into the leviathan of a company that it is today. They are a household name and many people aspire to own their products which although can be expensive are still great value for money.

We could wax lyrical about the achievements of the great man but I think we just need to walk down any high street and we will see them for ourselves.

Steve Jobs we thank you and will remember you. May you rest in peace.

Posted under